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商品編號： 3258 出版日期： 2008/09/26 作者姓名： Tedlow, Richard S.;Beckham, Heather 商品類別： Marketing 商品規格： 14p 再版日期： 地域： United States 產業： Apparel accessories 個案年度： -
商品敘述：
When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women''s apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to help perform a comprehensive market evaluation. They must analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether the Vigor division of the company will be able to successfully launch and manage the new product line.
涵蓋領域：
Breakeven analysis;Consumer behavior;Business expansion;Product introduction
相關資料：
, (3259), 9p, by Richard S. Tedlow, Heather Beckham
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